Financial Tips from Behavioral Economists

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Lightspeed customers can learn about potential behavioral mistakes investors can avoid.

Are you an active trader looking for an economic edge for smarter investing? Behavioral finance has been in the spotlight since Richard Thaler was awarded the Nobel Prize in Economics in 2017 for work showing how individuals make avoidable errors. Thaler and his colleagues found that investors do not always make rational decisions that are in their self-interest. It turns out that even institutional investors are subject to biases similar to those of retail investors.

We will cover the following topics:

  • A thought experiment: The Ultimatum Game
  • The role for behavioral finance
  • Cognitive biases that impact finance
  • Other cognitive biases
  • And much more


M. Scott Niederjohn is Dean of the School of Business and Entrepreneurship and Charlotte and Walter Kohler Charitable Trust Professor of Economics at Lakeland University in Sheboygan, Wisconsin. Professor Niederjohn is also the Director of Lakeland’s Center for Economic Education. He has published more than 50 articles, monographs, reports, and curriculum materials in journals such as Applied Economics, Monthly Labor Review, Journal of Urban Affairs, Eastern Economics Journal, Journal of Private Enterprise, and Wisconsin Interest. Professor Niederjohn’s research is concentrated in the areas of economic education, public policy analysis, and applied microeconomics. He serves on the Governor’s Council on Financial Literacy and received the Governor’s Financial Literacy Award in 2011, 2012, 2015 and 2018.

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